Our passion for sustainability began before starting our studio. In the spring of 1990, Beth began to work with 8th-grade students doing a service project. It was an interesting class of eight in that all were named “Matt” except for one boy and one girl. Beth named the class “The Matts” and they chose to work on the 30th anniversary of Earth Day. That experience with “The Matts” led Beth to join the newly formed Earth Day Coalition as a charter board member and started an environmental products store named Plan•it Safe.
Yurich Creative has been recognized for our studio work processes and our projects. One of Beth’s proudest moments was winning the “Champion of Sustainability Award” from Entrepreneurs for Sustainability (E4S). Beth has spoken to groups and given workshops educating other professionals about design sustainability. Beth also taught and created the curriculum for the class Sustainability + Design + ReThinking at the Cleveland Institute of Art.